Our Activities
Retail Sales
More than 500 stores in Japan.
Cycle Base Asahi, our large chain specialty store,
has locations all across Japan and we continue to expand.
Our shops are conveniently located, inviting you to stop on by again and again.
From children’s bicycles to full spec sporting bicycles,
our expert staff will help you choose the perfect fit from our full range of products.
After care services will be provided by our certified Bicycle Safety Engineers
and Bicycle Technicians to maintain your prized bicycle and help keep you safe and your mind at ease.
Concept Stores
Cycle Base Asahi has also expanded with concept stores which are specialized in various genres and services.
To meet diverse customer needs, concept stores are equipped with highly specialized merchandise and
services which couldn’t be covered in general stores, such as buying and selling used goods.
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Stores Specialized in Electric Assist Bicycles — Electric Assist Bicycle Store
Electric Assist Bicycle Stores are specialized in electric assist bicycles and are true to Cycle Base Asahi’s promise of “spacious stores,” “full range of products,” and “confident knowledge and skills.” Only electric assist bicycles are provided in these stores.
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Urban Style Store — C.B. ASAHI DEPT
C.B.ASAHI DEPT is an evolved store. Just like the suburban-type stores, KITAHORIE DEPT puts an emphasis on “familiarity,” “always a full range of products,” and “safe and secure after-care service,” and it offers high added value to bicycles for those who demand an urban-type life.
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Stores Specialized in Sports Bicycles — Sports Specialty Store
Our Sports Specialty Stores exhibit more than 180 sports bicycles, ranging from regular cycling to entry-level racing. Also, a sports bicycle renting service is provided in these stores.
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Outlet and Reuse Specialty Store — LOHAS Cycle asahi
LOHAS Cycle asahi is specialized in buying and selling second-hand bicycles. We assess and purchase bicycles like sports bicycles (road bikes, cross bikes, mountain bikes, and small-wheel bicycles)，electric assist bicycles and kids’ bicycles. If you’re considering changing your bicycle to a new one, come to LOHAS Cycle asahi and have a look.
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Stores Specialized in Children’s Bicycles — Kid’s Park
Kid’s Park exhibits more than 250 kids’ bicycles. Children can look at, touch, and ride them in these stores.
All of the children’s bicycles can be ridden at stores that are permanently equipped with a ‘KIDS TRY RIDE’ test-ride course to help you and your children enjoy riding bicycles. We can help you to choose an optimal one. We are looking forward to seeing you in the store!
Online Stores
We have three online stores: our Networking Store, Yahoo shopping, and Cycle Mall Rakuten Ichiba.
From higher end bicycles to single screws, we carry a vast array of products.
Our online stores work together with our local shops,
so items ordered over the internet may be picked at your nearest local Asahi shop.
As always, you can depend on our maintenance and after care services.
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Online Shop
In our online stores, customers can find all the bicycle parts that they want. Customers can enjoy more fun from sports bicycles.
Yahoo shopping
Feel more familiar with bicycles. Cycle Base Asahi Yahoo shop’s lineup is focused on Asahi’s original brand.
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Rakuten ichiba shopping
Feel more familiar with bicycles. Cycle Mall Rakuten’s lineup is focused on Asahi’s original brand.
Product Supply Business
To offer an optimum bicycle.
We supply our own bicycles (=PB bicycles) filled with this thought, not only to Cycle Base Asahi stores, but also to other bicycle stores that share our aspiration. Going beyond product supply, we also make use of the knowhow that only a retailer can offer to provide proposals on store development and other tailored support. Together with our stakeholders, we aim to create a sales environment that is enjoyable for more of our customers.
Overseas Business
On March 5, 2010, Asahi established a local corporation in Beijing, China - Asahi (Beijing) Bicycle Trading Co., Ltd.
In conjunction with our goal of 500 stores in Japan,
for overseas markets we also aim to provide our outstanding products,
personalized service and extensive sales network,
and become a company that makes positive social contributions through bicycles,
as stated in our corporate philosophy.