History

HistoryHistory
  • April 1949Founded
  • May 1975Established as Asahi Gangu in Daito-cho, Miyakojima-ku, Osaka City, Osaka Prefecture
  • November 1989The Company’s first large-scale bicycle shop, Cycle Base Asahi Neyagawa Store, opened in Neyagawa City, Osaka Prefecture.
  • May 1992Company name changed to ASAHI CO., LTD.
  • May 1992Susumu Shimoda was inaugurated as the President and Representative Director.
  • October 1997Start of online sales. Cycle Base Asahi Networking Store opened online
  • August 2004Shares registered for over-the-counter trading by the Japan Securities Dealers Association
  • October 2005Start of product supply business
  • October 2005Acquisition of logistics facilities in Iga City, Mie Prefecture, and start of operation of Cycle Base Asahi West Japan Logistics Center (ALC West Japan)
  • December 2005Shares listed on the second section of Tokyo Stock Exchange
  • October 2007Designated as an issue on the first section of the Tokyo Stock Exchange on October 19, 2007
  • March 2010Local corporation in China, Asahi (Beijing) Bicycle Trading Co., Ltd., established on March 5, 2010
  • May 2010Head office moved to Takakura-cho, Miyakojima-ku, on May 6, 2010
  • May 2010First store in China, Bicycle Base Asahi Sanyuanxiqiao Main Store, opened on May 8, 2010
  • June 2011Cycle Base Asahi Minami-Osawa Kids Store, the largest store in Japan specializing in children’s bicycles, opened in Hachioji City, Tokyo
  • July 2011Asahi’s first Sports Bicycle Floor opened on the second floor of the Minami-Osawa store in Hachioji City, Tokyo.
  • November 2011Logistics facilities constructed in Kuki City, Saitama Prefecture, start of operation of Cycle Base Asahi East Japan Logistics Center (ALC East Japan)
  • May 2012Yoshifumi Shimoda was inaugurated as the President and Representative Director. Susumu Shimoda was inaugurated as the chairman and executive Director.
  • January 2013Cycle Base Asahi Ryokuchi Electric Assist Bicycles Store, our first store specialized in electric assist bicycles, opened in Toyonaka City, Osaka
  • May 2013Susumu Shimoda retired from Executive Director.
  • June 2013C.B.ASAHI KITAHORIE DEPT., our first urban store, opened in Osaka City, Osaka
  • February 2015Formulated ‘ASAHI VISION 2020 -NEXT STAGE-’
  • May 2015Updated the brand slogan and logo
  • May 2015The number of our domestic stores reached 400 stores
  • May 2015Started establishing sports cycle
  • January 2017Began buying and selling secondhand bicycles at “LOHAS Cycle asahi” outlet and reuse specialty store.
  • July 2017Obtained Japan sales agency rights for “LOUIS GARNEAU” and “GARNEAU”
  • October 2017Set up Japan sales agency stores for 8 overseas sports cycle parts brands (3T, KENDA, WELDTITE, and more).
  • April 2021Formulated “ASAHI VISION 2025”.