Message
Striving as a company to help bicycles make a difference for people all over the world
In the fiscal year ending February 2024, while the bicycle business saw a significant recovery in bicycle production in China compared to the previous year, the gap between supply and demand became apparent as sales of new bicycles slowed down due to higher sales prices, consumer preference for lower prices as a result of inflation, and increased demand for repairs. The industry as a whole shifted to a difficult situation, with manufacturers and dealers selling sports bicycles at reduced prices in order to reduce inventories.
Under these circumstances, our company maintained a stable sales structure and service provision by securing popular products that utilize distribution warehouses and shops located in major regions across Japan and deploying skilled staff at shops nationwide as required to meet increasing demand for repairs and maintenance, with sales reaching a record high in the first half of the year.
The bicycle business is expected to see a gradual decline in sales volume in the future due to demographic changes. In response, we believe it is important to create new value for the “culture of enjoying bicycles.” We aim to not only enhance our information and sales systems pre-purchase but also provide value other than price post-purchase, such as “safety, security, richness, and enjoyment”, to accompany each customer in his or her bicycle life.
Furthermore, as a company that supports the social infrastructure of bicycles, we will continue our effort to create an environment where everyone enjoys a safe and secure bicycle life. Through bicycles, we will work toward “the realization of a sustainable society” and “continued growth” .
We thank you in advance for your continued support and patronage.
