VISION
Mission, Vision, Values
Our vision here at Asahi has remained steadfast since our founding, forever shaping how we bring value to you and how we grow in the future. It is our pleasure to share that philosophy and present our Mission, Vision and Values to you. It is with our united voice we promise to continue working for a better society.
Our Mission
Bicycles can make a real difference, and it is our goal to help make that difference for people all over the world. We want a more rich and rewarding life for all who believe and share in our mission.
Our Vision
If we have ten customers, that means ten different people on ten different bicycles on ten different roads. As your most dependable partner, we will help you make the absolute best out of your own unique Bicycle Life. Always we will be there, whenever you need us. Together with you at your level. Forever, for a happy long life.
Color the World with Bicycle LifeAlways, Together, Forever
Our Three Core Values
As a company aiming at creating new values for the bicycle, we continue to seek sustained development and growth through contributions to realize a better bicycle life and resolve social challenges.
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Social Value
Safety, Health, Environment
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Customer Value
Excitement, Safety, Convenience
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Economic Value
Sustainable enhancement of corporate value
Brand Logo
Our brand logo symbolizes the “A” of Asahi with each triangle’s apex representing our customer values: Excitement, Safety, and Convenience.
Our Slogan
Every customer deserves a bicycle as unique as they are. Our slogan is our promise to you that we will support your Bicycle Life and how you choose to let it shine.
