May 1975Established as Asahi Gangu in Daito-cho, Miyakojima-ku, Osaka City, Osaka Prefecture
November 1989The Company’s first large-scale bicycle shop, Cycle Base Asahi Neyagawa Store, opened in Neyagawa City, Osaka Prefecture.
May 1992Company name changed to ASAHI CO., LTD.
May 1992Susumu Shimoda was inaugurated as the President and Representative Director.
October 1997Start of online sales. Cycle Base Asahi Networking Store opened online
August 2004Shares registered for over-the-counter trading by the Japan Securities Dealers Association
October 2005Start of product supply business
October 2005Acquisition of logistics facilities in Iga City, Mie Prefecture, and start of operation of Cycle Base Asahi West Japan Logistics Center (ALC West Japan)
December 2005Shares listed on the second section of Tokyo Stock Exchange
October 2007Designated as an issue on the first section of the Tokyo Stock Exchange on October 19, 2007
March 2010Local corporation in China, Asahi (Beijing) Bicycle Trading Co., Ltd., established on March 5, 2010
May 2010Head office moved to Takakura-cho, Miyakojima-ku, on May 6, 2010
May 2010First store in China, Bicycle Base Asahi Sanyuanxiqiao Main Store, opened on May 8, 2010
June 2011Cycle Base Asahi Minami-Osawa Kids Store, the largest store in Japan specializing in children’s bicycles, opened in Hachioji City, Tokyo
July 2011Asahi’s first Sports Bicycle Floor opened on the second floor of the Minami-Osawa store in Hachioji City, Tokyo.
November 2011Logistics facilities constructed in Kuki City, Saitama Prefecture, start of operation of Cycle Base Asahi East Japan Logistics Center (ALC East Japan)
May 2012Yoshifumi Shimoda was inaugurated as the President and Representative Director. Susumu Shimoda was inaugurated as the chairman and executive Director.
January 2013Cycle Base Asahi Ryokuchi Electric Assist Bicycles Store, our first store specialized in electric assist bicycles, opened in Toyonaka City, Osaka
May 2013Susumu Shimoda retired from Executive Director.
June 2013C.B.ASAHI KITAHORIE DEPT., our first urban store, opened in Osaka City, Osaka
February 2015Formulated ‘ASAHI VISION 2020 -NEXT STAGE-’
May 2015Updated the brand slogan and logo
May 2015The number of our domestic stores reached 400 stores
May 2015Started establishing sports cycle
January 2017Began buying and selling secondhand bicycles at “LOHAS Cycle asahi” outlet and reuse specialty store.
July 2017Obtained Japan sales agency rights for “LOUIS GARNEAU” and “GARNEAU”
October 2017Set up Japan sales agency stores for 8 overseas sports cycle parts brands (3T, KENDA, WELDTITE, and more).