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Striving as a company to help bicycles make a difference for people all over the world
In the bicycle business during the fiscal year ending February 2025, the demand for buying new bicycles showed a sluggish trend due to a longer replacement cycle, driven by a shift to high-performance, high-unit-price products such as electric-assist bicycles, as well as declining consumer confidence caused by rising prices. Additionally, in November 2024, the amended Road Traffic Act came into effect, drawing significant attention with stricter penalties for using smartphones or riding under the influence while cycling. These developments have underscored the growing need for heightened safety awareness among cyclists.
Amid these circumstances, we continue striving to support each and every customer in leading a more fulfilling bicycle lifestyle, committing to creating an environment where anyone can enjoy cycling safely and securely.
In our medium-term business plan Asahi VISION 2025, which is now entering its final year, we have identified four strategic pillars: enhancing customer relationships (CRM enhancement), revitalizing existing stores, developing new store formats, and expanding our business domains. Through these efforts, we aim to boost profitability and invigorate the bicycle industry as a whole. Furthermore, as a company creating new value through bicycles, we are committed to achieving both a sustainable society and sustainable growth.
As a leading company that promotes the appeal of bicycles, we will continue to work tirelessly to meet your expectations.
Once again, we thank you for your continued support and patronage.
*Note: CRM stands for Customer Relationship Management, which, at our company, refers to initiatives such as providing information through the official Cycle Base Asahi app to enhance the convenience and enjoyment of customers' cycling lifestyles.
