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Striving as a company to help bicycles make a difference for people all over the world
In the bicycle business during the fiscal year ending February 2025, the demand for buying new bicycles showed a sluggish trend due to a longer replacement cycle, driven by a shift to high-performance products such as electric-assist bicycles, as well as declining consumer confidence caused by rising prices.
While keeping a close eye on these business trends, our company has strengthened its OMO* strategy, focusing on the “order online, pick up in-store” service. Efforts such as securing popular products, setting competitive retail prices, and implementing effective promotional campaigns resulted in a significant increase in sales of electric-assist bicycles, leading to higher revenue and profits compared to the same period last year. We will continue working towards achieving our annual goals.
Founded in 1949, Asahi began as a manufacturer and wholesaler of wooden vehicles and toys for children, driven by the desire to “put a smile on children's faces”. This year, we are proud to celebrate our 75th anniversary. Guided by the founding principle of “everything for the customer”, we have always prioritized contributing to our customers and aimed to build a trusted business. While products and services have evolved with the times, we have carried on our founding values, promoting initiatives as a “new value-creating company for bicycles” to enhance our customers’ cycling lifestyles.
As a leading company that continues to promote the appeal of bicycles, we will keep striving to meet our customers’ expectations.
Once again, we thank you for your continued support and patronage.
*Note: OMO stands for “Online Merges with Offline”, which is a system where e-commerce and physical stores are merged to provide customers with valuable experience from information gathering to purchase and use.
