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Striving as a company to help bicycles make a difference for people all over the world
During the fiscal year ending February 2026, Japan's economy showed signs of improvement in income conditions. However, prolonged price increases placed a greater burden on households, and uncertainty in the global economic environment — including U.S. tariff policies — continued to persist. As a result, concerns about the outlook remained, consumers became more inclined toward saving, and cautious spending continued.
In the bicycle retail industry, the replacement rate of new bicycles has declined due to extended replacement cycles and reduced consumer spending driven by rising prices, with a growing trend of using a single bicycle for a longer time through repairs and maintenance.
By creating new value through bicycles, we are committed to “achieving both a sustainable society” and “sustainable growth for us,” supporting each customer in leading a better bicycle lifestyle and promoting the creation of an environment where anyone can enjoy cycling safely and securely.
Amid all this, we have established a new medium-term management plan called "VISION2028," beginning in the fiscal year ending February 2027, to further enhance corporate value. Built on three pillars — "Deepening Existing Businesses," "Exploring and Tackling Adjacent Business Domains," and "Human Resource Management that Enables Diverse Talent to Thrive" — we will pursue our challenge of "achieving new growth." In addition to further deepening our OMO (*1) foundation leveraging the SPA value chain, store network, and logistics network we have built, our key strategies include CRM enhancement (*2), expansion into adjacent business domains such as reuse, repair, and maintenance services, and growing our market presence through strengthened collaboration with strategic partners. Through these initiatives, we will advance the platformization of our interconnected services and strengthen our approach to the approximately 60 million bicycles owned domestically (*3), building a circular business model that is not solely dependent on new bicycle sales.
Once again, we thank you for your continued support and patronage.
*1) OMO stands for Online Merges with Offline — it refers to a system that integrates e-commerce and physical stores, delivering seamless customer experiences from information discovery through to purchase and use.
*2) CRM stands for Customer Relationship Management, which, at our company, refers to initiatives such as providing information through “the official Cycle Base Asahi app” to enhance the convenience and enjoyment of customers' cycling lifestyles, thereby strengthening our relationships with customers.
*3) Internal estimate based on the 2021 Survey Report on Bicycle Ownership and Usage published by the Japan Bicycle Promotion Institute, as well as other sources.
